T A I P E I , T A I W A N
Before W Hotels & Resorts came into the picture, Taipei’s hospitality scene was rather bland. The same monotonous record was kept on replay. New tracks come in now and again. Yes, some were upbeat, but nothing about them were out of the ordinary.
Since it opened its doors in early 2011, W Taipei has been dancing to a different beat. Its fun luxury concept revolves around a colorful and youthful take on design hospitality, after all. Walking into the property almost feels like walking into a hip and happening club that somehow effortlessly looks like a granite-and-wood mansion at the same time. Add the fact that W Taipei’s mixologists are unparalleled at their craft, and you’ll never wonder how and why the hotel has quickly turned into the place to see and be seen.
The use of bold, unusual colors alongside contemporary pieces may have appeared a bit eclectic to some, but W Taipei’s aesthetics surely has encouraged local hospitality brands to up the ante. We would even go so far as to say that the brand has catalyzed the reinvention of the city’s hospitality industry.
From the outside looking in, W Taipei comes off as a brand that is caught up with appearances – with its catchy product names and ultra-attractive talents. But sometimes, good looks hide a good heart. Besides enabling the city’s thirst for all things design- and fashion-related, W Taipei has also been known for supporting the causes of the city’s LGBT and women empowerment groups. In a world where marketing all comes down to empty words and empty promises, a brand that actively involves itself with a city’s culture as it takes a stand on relevant issues is as personable as brands can get.
W Taipei would seem to have already accomplished a lot, if you are keeping tabs on how it is enlivening Taipei’s art and design landscape, and earning various accolades from awarding bodies worldwide along the way. We saw no signs of slowing down. It seems as though W Taipei has just started - started to play their part in a city that keeps on pushing the boundaries and testing its limits.