Finding Something?

Hoshino Resorts Announces Launch of OMO


[dropcap]H[/dropcap]oshino Resorts is launching a new hotel brand, OMO, with its first hotel scheduled to open doors in spring 2018. This is the company’s fourth hotel brand, following HOSHINOYA, RISONARE, and KAI. OMO will cater to tourists who normally stay at medium-range economy hotels that are frequented by business travelers, but who are seeking accommodation that is more personal and tourism-oriented. Hotels will be built in city centers rather than in traditional resort areas. The first two will be launched in Asahikawa, Hokkaido, and Otsuka, Tokyo.


Recent years have seen a significant rise in the number of tourists staying at hotels in city centers. However, many are no-frills hotels used primarily by business travelers. Sensing that such hotels may be discouraging to tourists, sapping them of their excitement before they have begun exploring the city, Hoshino Resorts decided to develop an urban hotel that would actively cater to tourists. Eventually, the company arrived at a concept that reflected their desire to avoid creating just another option for accommodation: “Get down with the local rhythm.”

Future Plans

In spring 2018, Hoshino Resorts is scheduled to open OMO7 Asahikawa and *OMO5 Tokyo Otsuka. A third OMO hotel is scheduled for launch near Shin-Imamiya Station in Osaka. The numbers included in the hotel names signify the range of services offered, such as restaurants and other facilities and amenities specific to the OMO brand, with 0 denoting a completely no-frills experience and 9 signifying the complete OMO experience. The company hopes to expand the OMO brand to regional cities across Japan that offer a wide range of attractions for both domestic and overseas visitors.

*OMO5 Tokyo Otsuka will open its doors on the 9th of May 2018.
  1. 健太

    January 17, 2018 9:08 pm


  2. Devin Camps

    January 17, 2018 9:10 pm

    True value for money!

  3. Caroline

    January 17, 2018 9:12 pm

    cute brand image 😉
    is it a new resort brand?

  4. 夏希

    January 17, 2018 9:14 pm


  5. Alexander Pritzker

    January 17, 2018 9:16 pm

    Tried Hoshinoya Tokyo recently and I’m very much open to trying this when it opens. Thanks for heads up!

  6. James K.

    January 17, 2018 11:46 pm

    home-y take into the usual biz hotel. i like the concept. and cheap too!

  7. Jerry

    January 17, 2018 11:53 pm

    19m2, really?

  8. @pytheexplorer

    January 18, 2018 12:32 am

    A lot of new establishments in Tokyo 🙂

  9. Dana

    January 18, 2018 12:35 am


  10. Shota

    January 18, 2018 12:36 am


  11. Carol D.

    January 18, 2018 6:53 pm

    are they partnering with a credit card company now?

  12. mark

    January 18, 2018 6:53 pm

    Looks decent! Nice two-floor layout!

  13. Tony

    January 18, 2018 6:59 pm

    japanese design always cute

  14. megumi

    January 18, 2018 7:01 pm


  15. Fumiko

    January 19, 2018 11:09 am


  16. Ghilles

    January 23, 2018 6:56 pm

    Cant wait to see pictures of when it launches

Leave a Comment


Your Cart