Anyone who has wandered far into the northeastern coast of Hong Kong Island might already have chanced upon Swire Hotels’ 2nd Hong Kong property, EAST. The 32-storey glass structure stands tall amidst a wonderland of concrete residential buildings in Taikoo Shing. Away from crowded Central and touristy Kowloon, a stranger might consider the location a bit peculiar – far-flung, even – but a Hong Kong native would find it a breath of fresh air.
EAST may not be the perfect starting point for exploring the city, but its strong sense of place more than makes up for it. Design and art enthusiasts would even dare say that EAST is a destination in itself. With the award winning architectural and interior design firm CL3 pulling the strings behind the scene, it doesn’t come as a surprise that the tableau impeccably unfolds before your very eyes. A well-curated collection of contemporary art pieces by the likes of Kum Chi Keung, Sui Jianguo, Jayne Dyer, Lincoln Seligman, and George & Ilza Burchett attests to, and somehow makes a strong comment on Hong Kong’s rapid growth and development.
Look at EAST beyond the artsy glamour, and you’ll notice that its heart seems to be in the right place. From floor-to-ceiling glass windows and paperless check-in to made-to-order food choices at breakfast, guests take part in the property’s sustainability efforts from arrival to departure. This passion and dedication is worthy for an award.
Being modern, sexy, and chic is usually enough to pique interest, but to capture attention, beauty and substance can never go without the other. In this regard, EAST Hong Kong seems to be the complete package.