Finding Something?

Discovering Asia’s First Boutique Hotel : J Plus Hotel by YOO – Hong Kong

Read the full article on The Passport Out Magazine Volume III


Irving Street
The Blue Tranquil Suite Bedroom at J Plus Hotel by YOO

In Causeway Bay – a neon-lit district at the heart of Hong Kong Island – people passing by Irving Street can’t help but gravitate towards that graffiti-clad façade of one of the city’s most prominent design landmarks. Since its opening in 2004 as JIA, this 56-room property has been in the radar of both foreign and local media. Then, its spacious apartment style rooms, complete with a conventional key door, were a curiosity in a hospitality industry awash with standardized affair. To top it all off, the lobby holds wine nights for its guests – yes, free of charge! It does not come as a surprise, that, later on, the media hailed the hotel as one of the pioneers of the boutique hotel movement, not just in Hong Kong, but in all of Asia.

Irving Street
The Blue Tranquil Suite Dining Room

Now named J Plus Hotel by YOO, the hotel still attracts onlookers, and art and design enthusiasts (maybe, more so than it had before). Most of whom flock to this side of Irving Street in the hopes of getting acquainted with the hotel’s vast collection of iconic designer objects and furniture from the likes of Pedro Heideberg and Philippe Starck. What comes off as novelty to passersby, though, is quite commonplace for everyone at J Plus Hotel by YOO. For them, each and every day is filled with art and fun design – now, that doesn’t seem the least bit mundane, at all.

Irving Street
Overview of the Blue Tranquil Suite Dining Room and Living Room
Irving Street
Room details of the Blue Tranquil Room

The newest in its roster of unique, game-changing ideas is its introduction of a dedicated gallery space, aptly named Art@JPlus, where up and coming international and local artists can exhibit their works. Recently, Art@JPlus showcased the talents of Chinese artist, Fansack, and Australian pop-artist, Chloe Bennett. Slowly, Art@JPlus is making a mark on the Asian art scene.

Irving Street
Afternoons at J Plus Hotel by YOO

Stepping inside perhaps one of the trendiest places in Hong Kong, one might pin it down as “peculiar” rather than “unique”. But, it doesn’t take much to see that its peculiarity is what makes it one of a kind.


Special thanks to  J Plus Hotel by YOO and Jin Communications for making this story possible.
William @ Passport Out

William is the Editor-in-Chief of The Passport Out.

65 Comments
  1. Annalise Ho

    May 29, 2017 5:50 pm

    years of living in hong kong and i never knew j plus yoo looks this nice! thanks for the recommendation, passport out!

    • Jillian at Passport Out

      June 4, 2017 4:53 am

      Like the apartment of our teenage dreams!

    • Jillian at Passport Out

      June 4, 2017 4:55 am

      Let us know how you’ll like them!

  2. joeywang022

    May 29, 2017 5:55 pm

    好漂亮的设计!!!

    • Jillian at Passport Out

      June 4, 2017 4:54 am

      对, 对!

  3. Andy

    May 29, 2017 5:56 pm

    Will check this place the next time im in HK!

    • Jillian at Passport Out

      June 4, 2017 4:55 am

      You might like the apartment vibe!

  4. Andy

    May 29, 2017 5:56 pm

    Congratulations on the magazine, it is beautiful!

    • Jillian at Passport Out

      June 4, 2017 4:56 am

      Thanks, Andy! We make the magazines for you guys! Glad you like the issue!

  5. wayne

    May 29, 2017 6:01 pm

    发现一款非常漂亮的手表✌

    • Jillian at Passport Out

      June 4, 2017 4:57 am

      在哪里?

  6. Mary Santos

    May 29, 2017 6:03 pm

    Beautiful hotel room 🙂 How much is it per night?

    • Jillian at Passport Out

      June 4, 2017 5:03 am

      Depends on the dates and room type. Rough estimate is USD 140 upwards.

  7. mark james

    May 29, 2017 6:52 pm

    Splendid photograhy. Top notch!

    • Jillian at Passport Out

      June 4, 2017 5:04 am

      We’re taken aback! 😆 Thanks! Glad you like the style.

  8. George Sy

    May 29, 2017 11:38 pm

    was there in january and enjoyed the place. too bad they didnt have baths but it was a splendid stay nonetheless. beautiful photos.

    • Jillian at Passport Out

      June 4, 2017 4:58 am

      My sentiments exactly! Only thing I can complain about, I guess!

  9. PALOMA GASQUEZ

    May 29, 2017 11:44 pm

    I don’t normally comment but I noticed how personal this article is! Even the photos! BEAUTIFUL!

    • Jillian at Passport Out

      June 4, 2017 5:00 am

      We try to make the articles as personable as we can make them. Thanks for taking the time to drop a comment, Paloma! ❤️

  10. @alexanderinsg

    May 29, 2017 11:50 pm

    OHHH the hotel with Starcks! Nice choice 👌

    • Jillian at Passport Out

      June 4, 2017 5:01 am

      Yup! We know YOU love them Starcks!

  11. andrew

    May 29, 2017 11:58 pm

    will you review this hotel?

    • Jillian at Passport Out

      June 4, 2017 5:02 am

      Nope. The photos speak for themselves, don’t they? 😉

  12. myles c.

    May 30, 2017 12:32 am

    I used to live beside it. Great loc!

  13. Chan Chew Onn

    May 30, 2017 12:50 am

    👌👌👌

  14. Emily

    May 30, 2017 12:56 am

    SO BEAUTIFUL! AND YOUR MAGAZINE IS LOOOOOVE!

    • Jillian at Passport Out

      June 4, 2017 5:05 am

      Thanks for downloading, dear! ❤️

  15. Emily

    May 30, 2017 12:56 am

    WHAT A BIG SOURCE OF INSPIRATION!!!

  16. Missy323

    May 30, 2017 1:01 am

    one of the reasons why i adore design hotels. that peculiar but very interesting feeling.

    • Jillian at Passport Out

      June 4, 2017 5:06 am

      And everything just seems to personal!

  17. Kerby

    May 30, 2017 1:21 am

    Really digging the write up!

    • Jillian at Passport Out

      June 4, 2017 5:06 am

      Glad you like it short and sweet, as well!

  18. J Marie

    May 30, 2017 9:41 am

    Will definitely try JPlus… So on point, you never fail to deliver, Passportout!

    • Jillian at Passport Out

      June 4, 2017 4:52 am

      Join us next time!

  19. Voila Khoo

    May 30, 2017 12:33 pm

    this is what i love about hk. full of hotels with character. compared here in singapore!

    • Jillian at Passport Out

      June 4, 2017 4:52 am

      But, but, I heard a cool property just opened in Robertson Quay!

  20. tom

    May 30, 2017 12:45 pm

    what camera you used????

  21. Tess Boorn

    May 30, 2017 1:16 pm

    Thank you for sharing this. Another property to check out!

  22. Kseniya

    May 30, 2017 1:37 pm

    Obsessing over that “Dream” headboard!!

  23. Greg

    May 30, 2017 10:20 pm

    Looks like a well-designed apt.!
    Great space!

  24. Martin Kong

    May 30, 2017 11:23 pm

    stayed before when it was still JIA need to see it again soon

    • Jillian at Passport Out

      June 4, 2017 4:51 am

      You’d like the artsier additions!

  25. KOUJI

    May 31, 2017 12:21 am

    またここに訪れたい。
    😍😍😍

    • Jillian at Passport Out

      June 4, 2017 4:50 am

      ホテルのサービスがいい!

  26. Marié

    May 31, 2017 12:43 am

    Is JPlus a part of SLH?

    • Jillian at Passport Out

      June 4, 2017 4:47 am

      Nope. I think SLH is partners with just Lanson Place Hotel in HK.

  27. shiori

    May 31, 2017 1:03 am

    ♪〜それは見た目がとても可愛いです。

    • Jillian at Passport Out

      June 4, 2017 4:46 am

      あたしもそう思う❤️

  28. W.CHEN

    May 31, 2017 1:08 am

    you visit the most beautiful hotels!!! love this one! the colors are fantastic!

    • Jillian at Passport Out

      June 4, 2017 4:43 am

      Ooh, did we say they’ve different colours per room type?

  29. Paula

    May 31, 2017 1:18 am

    what camera are you using? by any chance is this fujifilm?

  30. Michael Faulkner

    May 31, 2017 1:21 am

    Another Great one! Keep it up!

    • Jillian at Passport Out

      June 4, 2017 4:43 am

      Thanks for the support, Michael!

  31. Jaden

    May 31, 2017 12:47 pm

    that wiggle chair! so sexy!

    • Jillian at Passport Out

      June 4, 2017 4:42 am

      Now that you mentioned it! I thought it looks groovy at first glance.

  32. @auchayagorn on Instagram

    May 31, 2017 12:56 pm

    Great quality of your images.
    Beautiful article.
    Tnx

    • Jillian at Passport Out

      June 4, 2017 4:40 am

      Glad you like them! Thanks for stopping by!

  33. 💖KYOKO💖

    May 31, 2017 10:25 pm

    淡い藍色😍

  34. ash

    May 31, 2017 10:34 pm

    which part of causeway bay?

    • Jillian at Passport Out

      June 4, 2017 4:39 am

      In front of Din Tai Fung!

  35. david auyeung

    June 1, 2017 7:43 pm

    suite looks spacious. great.

  36. K.Curtis

    June 2, 2017 10:33 am

    Traveling to HK in a few months. Is Causeway Bay an okay location?

    • Jillian at Passport Out

      June 4, 2017 4:37 am

      Hey! Depends on what you’d like to see! If you wanna go cafe and resto hopping in Central (or party), Causeway Bay is a pretty fun place to base yourself in, while there. It’s where all the shopping malls are, too. J Plus is in an area of Causeway Bay where there are less people. You can shoot us an e-mail at hola@passportout.asia, if you’ve questions! 😉

  37. Andy Hatcher

    June 2, 2017 11:20 am

    WOAH! Beautiful suite! Must be expensive…

  38. jesse

    June 3, 2017 12:20 pm

    great room color! very unexpected!

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