Discovering Asia’s First Boutique Hotel : J Plus Hotel by YOO – Hong Kong

In Causeway Bay – a neon-lit district at the heart of Hong Kong Island – people passing by Irving Street can’t help but gravitate towards that graffiti-clad façade of one of the city’s most prominent design landmarks.

By , in Featured on .

Read the full article on The Passport Out Magazine Volume III


Irving Street
The Blue Tranquil Suite Bedroom at J Plus Hotel by YOO

In Causeway Bay – a neon-lit district at the heart of Hong Kong Island – people passing by Irving Street can’t help but gravitate towards that graffiti-clad façade of one of the city’s most prominent design landmarks. Since its opening in 2004 as JIA, this 56-room property has been in the radar of both foreign and local media. Then, its spacious apartment style rooms, complete with a conventional key door, were a curiosity in a hospitality industry awash with standardized affair. To top it all off, the lobby holds wine nights for its guests – yes, free of charge! It does not come as a surprise, that, later on, the media hailed the hotel as one of the pioneers of the boutique hotel movement, not just in Hong Kong, but in all of Asia.

Irving Street
The Blue Tranquil Suite Dining Room

Now named J Plus Hotel by YOO, the hotel still attracts onlookers, and art and design enthusiasts (maybe, more so than it had before). Most of whom flock to this side of Irving Street in the hopes of getting acquainted with the hotel’s vast collection of iconic designer objects and furniture from the likes of Pedro Heideberg and Philippe Starck. What comes off as novelty to passersby, though, is quite commonplace for everyone at J Plus Hotel by YOO. For them, each and every day is filled with art and fun design – now, that doesn’t seem the least bit mundane, at all.

Irving Street
Overview of the Blue Tranquil Suite Dining Room and Living Room
Irving Street
Room details of the Blue Tranquil Room

The newest in its roster of unique, game-changing ideas is its introduction of a dedicated gallery space, aptly named Art@JPlus, where up and coming international and local artists can exhibit their works. Recently, Art@JPlus showcased the talents of Chinese artist, Fansack, and Australian pop-artist, Chloe Bennett. Slowly, Art@JPlus is making a mark on the Asian art scene.

Irving Street
Afternoons at J Plus Hotel by YOO

Stepping inside perhaps one of the trendiest places in Hong Kong, one might pin it down as “peculiar” rather than “unique”. But, it doesn’t take much to see that its peculiarity is what makes it one of a kind.


Special thanks to  J Plus Hotel by YOO and Jin Communications for making this story possible.